Concept Generation

PHASE 1

Concept
Generation

PHASE 2

Proof of
Concept

PHASE 3

Product Design &
Process Development

PHASE 4

Design Verification
& Validation

PHASE 5

Process Installation
& Optimization

PHASE 6

Process Validation &
manufactoring transfer

Objectives:

The purpose of Phase 1 – Concept Generation is to define the marketing requirements of a new product, which may include user and regulatory requirements, the new product’s intended use, and business or legal requirements. New product concepts are then developed and evaluated against the criteria of meeting the marketing requirements.
Activities:

  • Gather marketing inputs
  • Develop preliminary design concepts
  • Develop preliminary process concepts
  • Intellectual property research
  • Rough estimate of tooling and assembly costs
  • Evaluate alternative design concepts
  • Customer concept selection
  • Conduct Design Review(s)
  • Phase Review

Deliverables:

  • Marketing Requirements Document
  • Rough renderings of concepts generated
  • Preliminary process concepts
  • Decision matrix, including each design alternative
 

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