The purpose of Phase 1 – Concept Generation is to define the marketing requirements of a new product, which may include user and regulatory requirements, the new product’s intended use, and business or legal requirements. New product concepts are then developed and evaluated against the criteria of meeting the marketing requirements.
Gather marketing inputs
Develop preliminary design concepts
Develop preliminary process concepts
Intellectual property research
Rough estimate of tooling and assembly costs
Evaluate alternative design concepts
Customer concept selection
Conduct Design Review(s)
Marketing Requirements Document
Rough renderings of concepts generated
Preliminary process concepts
Decision matrix, including each design alternative
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